Attn: Business Founders and Owners
The Business Resilience Society
"Make It Last More Than a Lifetime."
Become a member of our business-owner community, where resilience makes everything possible.
You and your business are constantly changing—health, wealth, relationships, employees, customers & competitors. We live in a world that never stays the same.
This insight prepares you to "live with change" rather than to fear it as an event.
If everything is constantly changing, then learning to bend rather than break—to be resilient—is both wise and necessary for longevity.
To learn more about how resilience makes your business last longer, get our free 7 Steps to Resilience guide.
The Parable of the
Farmer and the Bricklayer
There once was a skilled bricklayer who built walls for a living. His walls were solid, straight, and admired by all.
Over the years, his reputation grew, and so did his business. Clients lined up, wanting something strong—something that would last forever.
One day, a great flood came. Torrents of water destroyed nearly everything in its path. The bricklayer returned to find his proudest work—an entire village wall—reduced to rubble.
Furious and heartbroken, he sat on the ground among the broken bricks, weeping.
A humble bamboo farmer from the hills approached and said, “I’m sorry for your loss. The flood came through my valley too—but my grove still stands.”
The bricklayer scoffed, “Of course it does. Bamboo bends. It sways. It has no strength.”
The farmer replied, “It has no rigidness. But it has strength. You built for permanence. I grew for change.”
The bricklayer sat quietly. The farmer placed a bamboo shoot in his hand.
“If you want to build something that survives storms, don’t build to resist the wind—build to move with it.”
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